Website redesign: when to refresh an old site
A website redesign is usually worth considering when the site still “works” but no longer works for the business, and the right call often comes down to…Continue Reading
Website maintenance plans: what they usually include
Website maintenance plans: what they usually include: A website maintenance plan usually covers recurring updates, backups, security checks, bug fixes…Continue Reading
Web Design and Development Services: The Complete Guide
Web design and development services are the work that turns a business goal into a site people can use, trust, and buy from. In this guide to Web design…Continue Reading
Testimonial Page Ideas for Websites
Testimonial page ideas for websites work best when they combine 4 proof formats, surface the strongest proof above the fold, and guide readers to a next…Continue Reading
Technical SEO basics for new websites
Technical SEO basics for new websites start with a direct answer: a clean crawl path, a clean sitemap, and one preferred URL per page type are the…Continue Reading
Service Page Copy Structure
A strong service page structure usually uses 6 core sections: opening, problem framing, benefits, proof, process, and CTA. Service page copy structure is…Continue Reading
SEO and website visibility: the complete guide
SEO and website visibility — The Complete Guide: SEO and website visibility are the same problem from two angles, and the most useful number to start with…Continue Reading
Keyword Research for Service Websites
A service site lives or dies by the page plan. Keyword research for service websites is the work of finding the searches people use before they hire…Continue Reading
How to Write Homepage Copy That Converts
Homepage copy that converts tells the right visitor, in under 10 seconds, who the site is for, what it does, and what to do next. Quick answer: homepage…Continue Reading
How to Choose a Web Design Agency
Choose a web design agency by checking fit, process, and deliverables before you look at style. In most cases, that means comparing 3 things: a relevant…Continue Reading